Vietnam’s Domestic Beer Market Is Growing

Vietnam’s domestic breweries will produce more than 700 million gallons of beer this year (a 15% increase), says the Saigon Alcohol, Beer and Beverage Corporation (Sabeco) — which will account for about one-third of the market.  Even so, competition from imports is expected to grow because of a drop in non-draught beer taxes from 75% to 45%.

Beer consumption in Vietnam is nearly four gallons per person per year, not even one tenth the consumption in Germany.  So beer producers see a lot of room for growth in the industry.  Vietnam now has more than 300 beer and alcohol production facilities, and Sabeco alone plans to produce more than 250 million gallons.

 Foreign beer brands in Vietnam include Heineken, Budweiser, Kronenbourg, SABMiller and Bitburger.

More on beer demand in Vietnam


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